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Our story

Shopping that changes lives

The Good Market began with a simple idea: what if everyday shopping could fund the causes that make our communities stronger?

Why we exist

A marketplace with a mission

We connect conscious shoppers with ethical businesses, and tie every product to the not-for-profits it supports. No greenwashing, no vague promises — each pairing is approved by the NFP itself, so you know exactly where your money goes.

From handmade goods to pantry staples, every item on The Good Market is a small act of generosity. Together, our community has raised tens of thousands of dollars for causes across Aotearoa.

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How it works

Good, in three steps

1

Businesses join & pledge

Verified ethical businesses list their products and choose up to three NFPs to support.

2

NFPs approve the pairing

Each not-for-profit confirms the partnership, so support is always genuine and transparent.

3

You shop, causes win

A share of every sale flows straight to the cause. You get great products; communities get funded.

$48k
Raised for causes
24
Products listed
9
Causes supported
100%
Verified partners
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Be part of the good

Whether you shop, sell, or run a cause — there's a place for you here.

Sell with us Nominate an NFP